Welcome Business Performance Advisors
It’s time to make the Insperity magazine your own.
Know Your Competitive Advantage | Stand Out From The Crowd | Win More Business
What tools are you using to sell your most important product?
I know Insperity provides hundreds of marketing tools to help you sell the company’s products and services, and I’m sure you’re using them. But that’s not the product I’m referring to.
I’m asking about the single most valuable product you have to offer, YOU!
Let’s be honest. Before your prospects will even consider buying a product or service from you they always have to buy into you first. If they aren’t sold on the value you bring to the table personally they will never make a single purchase from you. It’s that simple.
How do you communicate your personal value to a client on, or even before, your first meeting?
You do it by making the Insperity Magazine your own personal branding and prospecting piece. But How?
INTRODUCING THE INSPERITY
BPA Personal Brand Magazine Page
NOW there is a tool you can add to the magazine that promotes your highest distinct value.
INSPERITY BPA TESTIMONY
“This is Awesome! This piece is energizing. To be able to send this out with the magazine, or by itself as a leave behind, in a networking environment, is a game changer. “
“If I got this from someone it would definitely, at a minimum, catch my attention long enough to look and read…and I would remember this guy.”
How it works in 3 simple steps
Take the Fascinate test
You start by taking the How to Fascinate® test and getting your 16-page advantage assessment book. It’s the first personality test that is based on the science of fascination and marketing, and measures your personal brand's most impressive qualities. You find out
Complete the brand form
Fill out the Interactive PDF order form with your personal branding information and along with the fascination report this copy will be placed into your personal branding prospecting sheet. fill out the book and add your answers to the form.
Purchase the design
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
The Page Details
Here is what your BPA personal brand page includes:
Your unique competitive advantage
Focus on one single attribute that communicates who you are. Fascinate test targets your archetype and gives you a word to brand yourself with.
Your Anthem.
Why people should hire you or want a relationship. This isn’t your sales pitch for products or services. It’s a two word tag line or commitment you make that tells people exactly what they can count on you to do in the relationship.
Personal Stories
Where did you go to school? What are your hobbies, or specialties? Life lesson or one piece of advice.
Sell it.
My highest and best value. Give prospects a snap shot at the highest value you’ll bring into the relationship.
Trusted Advisor Personal Quote.
If you had one dollar to spend, spend it on…
Contact Information
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative pr
BPA Branding Form
Fill out the “Get To Know Me” form with your personal branding information and along with the fascination report this copy will be placed into your personal branding prospecting sheet.
BONUS VIDEO
Do you know your highest competitive advantage?
At the highest level, winning is no longer about luck or skill. Winning is about knowing how the world sees you. That is your competitive advantage. Listen as Sally Hogshead, at the IBM Smarter Global Business Summit, showed 4,000 leaders how to immediately add more value. This is worth the watch.
